When GreenTraveler needed help promoting its Kickstarter campaign, it turned to NewsWatch TV, a trusted source who has an impressive track record at helping companies annihilate their fundraising goals.
GreenTraveler, a company that produces containers and accessories that people can use on the go to hold food, drinks, and other essentials, needed funding to greenlight their travel-friendly food container.
When companies want to raise money to launch new products, they’re increasingly now turning to crowdfunding sources like Kickstarter. Not only do they raise equity for their products, but they can create buzz around their items, and the exposure helps them determine what the need and market is for those products.
GreenTraveler wanted to go the Kickstarter route and set a goal of $20,000 that had to be raised during a 30-day timeframe. In order to meet that aggressive goal, GreenTraveler had to make certain it would succeed because with Kickstarter, if a company doesn’t meet its goal, it doesn’t receive any of the money that’s raised. Because of that, the stakes were high for GreenTraveler with its Kickstarter campaign.
To have its best shot at raising that much money in such a short amount of time, GreenTraveler decided to hire NewsWatch to produce and run a promotional segment. The one-minute segment would get double exposure by running on NewsWatch TV and by being accessible through its online channels.
By working cooperatively on the segment with GreenTraveler, NewsWatch was able to use its experience in crafting a video that appealed to viewers.
How the Segment Performed
As with many of NewsWatch’s one-minute promotional segments, the results were better than GreenTraveler could have hoped for.
More than 200 U.S. markets aired the segment. NewsWatch’s far-reaching scope didn’t disappoint – this segment was accessible in more than 95 million households throughout the country. In addition, its online presence was stellar as well. That segment ended up with more than 800,000 online impressions.
More than 1,700 backers felt strongly enough about the segment that they opted to part with their hard-earned dollars to support the project. That $20,000 goal was shattered by the end of the 30-day period. Instead, GreenTraveler ended up raising $116,830 by the end of that timeframe.
What Is the GreenTraveler Container?
The GreenTraveler container has loops so it can be attached to backpacks and other items for easier carrying. Made in the shape of a water bottle, the container has six leak-proof compartments that won’t break. People can now mix and match their food choices in one convenient container.
While the container works for special outdoor adventure events like camping or fishing trips, it’s made to stand up to the rigors of everyday use for school or work. For people who always have their eye on helping the environment, the GreenTraveler container can also be used as a doggie bag at restaurants. That eliminates the need for a disposable container.
It’s recyclable and can be put in the freezer. When you need to clean it, you can hand wash it or put it in the dishwasher. If you take the lids off, it can even go in the microwave.
Although it’s made of plastic, which helps make it lightweight enough to carry comfortably, it doesn’t contain BPA or phthalates so you won’t have to worry about your food being contaminated by chemicals. With an empty weight of only 1.1 pounds, you’ll be able to clip this on to a bag or purse and not feel much of a difference.
Even though there are several parts to assemble, it’s easy to do once you get the hang of it.
What NewsWatch TV Reviews Can Do for Companies
GreenTraveler isn’t the first company that has far exceeded its fundraising goals thanks to NewsWatch. There have been many others as well because of NewsWatch’s knowledge when it comes to what makes a compelling, marketable one-minute segment.
The staff at NewsWatch knows how to get to the heart of the matter – they know what customers want to learn about a product and they deliver every time.
That attention to detail and knowledge base is just one of the things that makes NewsWatch TV such a trusted source for viewers and a sought-after ally for businesses who want to pursue crowdfunding.
NewsWatch TV first hit the air in 1989 and has become known since then as being an authoritative source that viewers can trust to give them the latest information they need to know.
NewsWatch interests a wide variety of people because it covers so many topics people care about – the latest on celebrities, advances and hard-hitting news in the medical world, public service announcements, and what’s new in the realm of technology.
As further proof of its quality and relevancy, NewsWatch recently earned some high-profile awards in its industry. It won Platinum and Gold honors in the prestigious MarCom Awards and also earned the Excellence designation for the Videographer Award.