Companies Give Back: Waiakea Water, Newman’s Own, Tentree, and More


More and more companies are not just interested in their profit margin. They are wanting to make a difference in the world around them. These socially conscious companies—such as Waiakea Water, Newman’s Own, or Tentree—are exactly what we need more of in this day and age when it appears to be all about the almighty dollar. Below are some of the more interesting ones that could use your support in making a difference around the globe.

Newman’s Own

Paul Newman is most famous for being one of the most respected actors of all time. He was in such classics as The Sting, Cool Hand Luke, The Hustler, and many other great films. And while millions have enjoyed his work, with his death in 2008, his real legacy that lasts forever could be the charitable donations his food line provides.

Newman started on a whim making his own salad dressing because he thought it was better than what they had in stores or restaurants. At first, it was purely for him, but then he started sharing it with friends and families. One day he called up his friend, author A.E. Hotchner, to help him mix up a large batch of his salad dressing in his bathtub. In 1982, that was how the food company Newman’s Own began.

The company continues to give 100 percent of the after-tax profits away to charities and education. Over $500 million has been donated to charities so far with no end in sight. The always humble Newman once said, “The embarrassing thing is that my salad dressing is out-grossing my films.” His daughters continue to help lead the way into the future for Newman’s Own.

Waiakea Water

Waiakea Water Aims to Give Back While Providing Customers with Premium Water

Waiakea Water is a socially conscious company in a couple of ways. Many companies in the bottled water industry actually hurt our environment because plastic bottles take so long to decompose on their own, making for a heavily polluted environment. It takes 1,500 years for a normal plastic water bottle to break down on its own. Waiakea’s new water bottle is able to fully decompose in about 15 years. Plus, to manufacture their bottle it takes 85 percent less energy, 90 percent less water, and reduces carbon emissions by over 90 percent.

But that is not all that Waiakea Water does for people. More than 650 million people lack access to clean water. Also, a child dies every 20 seconds from a water-related illness, meaning the water was just not acceptably clean. Because of this, Waiakea donates one week of clean water to people in need every time someone buys a liter of water from them. They partner with Pump Aid, providing clean water to places that need it. Waiakea is a company that cares about the environment and helping those that are struggling just because of their geographic location.

Love Your Melon

Love Your Melon is an apparel brand that is made here in the USA. They provide a hat or a beanie to every child in the USA that is battling cancer. But that is not all. They also donate 50 percent of their profits to nonprofit partners that work in the cancer research area and provides help to families of children battling cancer. They have already donated almost $4 million and about 125,000 beanies. If you are searching for stocking caps, beanies, scarves, sweatshirts, tanks, or other apparel, check out what they have online at Love Your Melon. You will be receiving a quality product and helping those battling cancer.


Tentree offers stylish hoodies, sweaters, and caps for both men and women. But the amazing thing is located in their company name. Tentree plants ten new trees for every item purchased. Their goal is to have planted one billion trees by 2030. With the deforestation of the world around us, and the devastating forest fires that have been hitting parts of the U.S. in the last couple years, planting so many new trees is a worthy accomplishment. Trees create an ecosystem and habitat for small animals. Plus, one large tree gives off enough oxygen in one day for four people. It’s a commodity of nature that we should not take lightly, and Tentree makes sure of it.

Twice as Warm

Twice as Warm is an apparel company that worries about the homeless and the less fortunate. This made in the USA company utilizes a “wear one, give one” model to help the needy. For every item they sell, they give one away to a shelter or organization that has a need for warm winter clothing. It’s a worthy mission since many times the people we forget about helping are the ones that live most nearby. Twice as Warm keeps these people in mind.

Jonas Paul Eyewear

Many of these socially conscious companies get started because of something that has happened that hit close to home. Jonas Paul Eyewear is no different. Parents Ben and Laura Harrison had a son, Jonas Paul, that was born blind because of a rare disorder. After many surgeries, Jonas now has limited vision. This inspired his parents to take action.

Ben and Laura were also left trying to find suitable glasses for their son, and they thought none of the options were stylish enough or just the ones that they wanted. This led to them leaving their careers and starting up Jonas Paul Eyewear. They want to provide eye glasses to children that help the kids’ sight and make them feel great at the same time.

Every time someone purchases glasses from Jonas Paul Eyewear, they donate a percentage of sales to provide support for visually impaired children and blindness prevention programs worldwide. For those of you that wear eye glasses, you know they are not cheap. Jonas Paul Eyewear provides sight to those that never thought they would be able to see clearly. It is a socially conscious company that was started because of it affecting a family member, and in turn, they have helped many across the globe.


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